06 / 07In designConcept 03

Productivity / Social Networking

RELAY

Household coordination without the group-chat fog

RE

A lightweight shared layer for the small handoffs that keep a household moving.

iPhone · Apple Watch · Widgets

Most household friction is not a calendar problem. It is a handoff problem: who knows, who owns the next step, and what changed since last time.

01

Target user

Couples, roommates, caregivers, and small families coordinating recurring errands, pickups, supplies, and home responsibilities.

02

Core problem

Logistics scatter across texts, notes, calendars, and memory, creating duplicate work and quiet resentment.

03

Differentiator

Relay organizes work around handoffs and acknowledgement, not project-management boards or noisy family feeds.

Small enough to learn.
Strong enough to keep.

  1. 01One-tap handoff with owner and due window
  2. 02Shared recurring routines
  3. 03Low-friction acknowledgement states
  4. 04Home-screen and StandBy widgets
  5. 05Private activity digest with no engagement feed

The loop behind
the interface.

RETENTION

Create a handoff → the right person acknowledges it → completion updates the household → recurring routines pre-fill next week → fewer reminder messages.

BUSINESS MODEL

Free for two people and core handoffs. Relay Home adds larger households, history, shared templates, smart recurring routines, and caregiver guest access.

APP STORE POSITION

The calm coordination app for home—simpler than project management and clearer than a group chat.

Native by design.

A practical starting architecture, intentionally sized for an MVP and ready to evolve after real usage.

Evidence before expansion.

Timelines assume a focused solo or very small team.

01

Weeks 1–2

Problem test

Interview 10 households and rank repeated handoff failures.

02

Weeks 3–7

Two-person MVP

Handoffs, acknowledgements, routines, notifications, and widget.

03

Weeks 8–12

Home beta

Eight-week cohort measuring reminder reduction and shared adoption.

04

Weeks 13–16

Launch

Polish invite flow, templates, privacy story, and App Store product page.

Households with two activated membersHandoffs acknowledged within a dayRecurring routines completedReminder messages users report avoiding

Next concept

Shiplog