06 / 07In designConcept 03
Productivity / Social Networking
RELAY
Household coordination without the group-chat fog
RE
A lightweight shared layer for the small handoffs that keep a household moving.
iPhone · Apple Watch · Widgets/ Product thesis
Most household friction is not a calendar problem. It is a handoff problem: who knows, who owns the next step, and what changed since last time.
01Target user
Couples, roommates, caregivers, and small families coordinating recurring errands, pickups, supplies, and home responsibilities.
02Core problem
Logistics scatter across texts, notes, calendars, and memory, creating duplicate work and quiet resentment.
03Differentiator
Relay organizes work around handoffs and acknowledgement, not project-management boards or noisy family feeds.
/ Minimum viable product
Small enough to learn.
Strong enough to keep.
- 01One-tap handoff with owner and due window
- 02Shared recurring routines
- 03Low-friction acknowledgement states
- 04Home-screen and StandBy widgets
- 05Private activity digest with no engagement feed
/ Product system
The loop behind
the interface.
RETENTIONCreate a handoff → the right person acknowledges it → completion updates the household → recurring routines pre-fill next week → fewer reminder messages.
BUSINESS MODELFree for two people and core handoffs. Relay Home adds larger households, history, shared templates, smart recurring routines, and caregiver guest access.
APP STORE POSITIONThe calm coordination app for home—simpler than project management and clearer than a group chat.
/ SwiftUI architecture
Native by design.
A practical starting architecture, intentionally sized for an MVP and ready to evolve after real usage.
- SwiftUI app with shared Swift package domain models↗
- CloudKit shared records and conflict-safe updates↗
- App Intents and WidgetKit for rapid acknowledgement↗
- Push notifications with per-routine controls↗
- Actor-isolated sync engine↗
- Snapshot-driven UI tests for handoff states↗
/ Realistic launch path
Evidence before expansion.
Timelines assume a focused solo or very small team.
01Weeks 1–2
Problem test
Interview 10 households and rank repeated handoff failures.
02Weeks 3–7
Two-person MVP
Handoffs, acknowledgements, routines, notifications, and widget.
03Weeks 8–12
Home beta
Eight-week cohort measuring reminder reduction and shared adoption.
04Weeks 13–16
Launch
Polish invite flow, templates, privacy story, and App Store product page.
Households with two activated membersHandoffs acknowledged within a dayRecurring routines completedReminder messages users report avoiding